LPA-CGR advised VELVET Group on the sale of 100% of its share capital to FABERNOVEL.

LPA-CGR (formerly LPA) advised VELVET Group, a digital market research, social media and marketing agency in China, on the sale of 100% of its share capital to FABERNOVEL, a worldwide french leader in social media, digital marketing and content strategy services.

Established in 2012, VELVET is active in the areas of digital strategy consulting, social media and online advertising.  Its clients range from medium to large international players active principally in the luxury, fashion and beauty industries in China.  Based at regional office in Shanghai, VELVET’s 20-odd digital marketing experts have acquired unique hands-on expertise of the Greater China market and can deliver tailor-made social media, digital counseling and marketing solutions to a diverse clientele doing business in the region.

VELVET will complement FABERNOVEL Group’s offering and strengthen its ability to accompany the elite brands it services in all digital fields through strategies, acculturation, digital performance, and also product and service creation in Greater China.

LPA-CGR  Hong Kong and Shanghai offices have assisted VELVET on all legal and tax aspects of this transaction.  Our Hong Kong team in association with Toullec Solicitors was led by Nicolas VANDERCHMITT (Partner), assisted by Erik LEYSSENS (Of Counsel), Marie-Gabrielle DU BOURBLANC and Ryan TSOI.  From our office in Shanghai, Fanny NGUYEN advised on the PRC legal aspects.